Jessica

Kelly

NYC CREATIVE LEADER

ABOUT

“Big ideas” person. Pitch deck poet. Lover of Broadway & sparkly things.

With 15 years of experience in creative strategy, content development, and team leadership, I’ve worked with some of the world’s most recognized brands, translating complex ideas into compelling narratives that resonate with audiences and drive revenue.

As the Vice President of SKM Lab (theSkimm’s in-house creative agency), I’ve built and led a dynamic team of strategists, editors, producers, and designers, crafting large-scale proposals and campaigns that blend creativity with strategic intent. My award-winning work spans across multiple platforms including newsletters, web, video, audio, social, and experiential.

FEATURED WORK

Un-Apologize

Whitney Cummings declares all of the things women should stop apologizing for.
Brand: Annovera

WATCH
Making the Move

A multi-city look at what it’s really like to buy and sell a home in today’s market.
Brand: NAR

WATCH
Bridgerton Takeover

The year is 1814, and today’s news is presented by guest editor Lady Whistledown.
Brand: Netflix

READ
Breaking the Cycle

A deep dive into chronic absenteeism and what’s being done to address it.
Brand: Whirlpool

LISTEN
The Drive

Successful women discuss ambition and what drives them forward.
Brand: Porsche

WATCH & LISTEN
Relatable Fashion Week

Flipping Fashion Week on its head with wardrobe staples women will actually wear.
Brand: Various here

SHOP
The SKM Report

A b2b newsletter with insights & tips for reaching millennial women.
Brand: Various

READ
What If Plastic Never Became Waste?

A deep dive into circular recycling around the world.
Brand: Coca-Cola

READ
Hanami at Home

See Washington D.C.'s famous Cherry Blossoms through augmented reality.
Brand: MGM National Harbor

EXPLORE
Under His Eye

A historical look at coded messaging as a form of resistance.
Brand: Hulu ("Handmaid's Tale")

READ