ABOUT ME

“Big ideas” person. Pitch deck poet. Lover of Broadway & sparkly things.  

With over a decade of experience in creative strategy, content development, and team leadership, I’ve worked with some of the world’s most recognized brands, translating complex ideas into compelling narratives that resonate deeply with audiences and drive revenue.

As the Vice President of SKM Lab (theSkimm’s in-house creative agency), I built and led a dynamic team of creative strategists, writers, editors, producers, and designers, crafting large-scale proposals and campaigns that blend creativity with strategic intent. My award-winning work spans across newsletter, web, video, audio, social, and experiential.

At HuffPost, I was a founding editor of HuffPost Parents, creating viral content before TikTok existed, and at The Washington Post’s WP BrandStudio, I developed award-winning multimedia content strategies for high-profile clients.

In every role I’ve held, I’ve championed the power of storytelling to inspire, educate, and connect. Whether it’s launching a new product, developing a brand voice, or mentoring the next generation of creative talent, my goal is always the same: to create work that not only meets business objectives but also leaves a lasting impact.

Want to know how I can supercharge your content or campaign strategy? Get in touch. Jsam1126@gmail.com